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Missed It On The Smart Screen? No Problem – Now Catch The Best Sales At Your Local Mall On Your Mobile Phone

Monday 08 February 2010

Shoppers Can Now Find The Smart Screen’s “Today’s Top Ten” Content  On Their Mobile Phones With Adspace Digital Mall Network’s New Mobile Site: www.TopTen2Go.com 

NEW YORK, February 8, 2010 – Adspace Digital Mall Network's most popular editorial content, Today’s Top Ten,  is now available on mobile devices through Adspace’s new mobile website, www.TopTen2Go.com.

The Today’s Top Ten editorial program is a unique selection of value priced merchandise and new product offerings selected by Adspace’s editorial staff for each mall in the network.  Each selected item is shown on the Smart Screens in a 12-second feature spot.

The new TopTen2Go site can be accessed through any mobile device with a data plan. The site allows shoppers to select their local mall and scroll through the “Today’s Top Ten” offers for details they might have missed when viewing the Smart Screens.  Adspace is promoting the mobile site on its network of 1,400 Smart Screens in 105 malls across the country.

“After conducting a content study this past September, we learned that 75 percent of our Today’s Top Ten viewers would like to be able to access Today’s Top Ten information on a mobile device or via the web,” said William Ketcham, executive vice president, chief marketing officer, Adspace Networks.  “As the first step in Adspace’s mobile initiative, TopTen2Go is a great way for viewers to see the details of our Today’s Top Ten offers, such as the retailer, or a better look at the item.” 

In addition to the mobile site, consumers can see the best of Today’s Top Ten deals on Twitter @TodaysTopTen or on Facebook at http://www.facebook.com/todaystopten.

 About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital billboard network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of 1,400, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

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