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Adspace Digital Mall Network Broadcasts American Red Cross Haiti Message

Wednesday 27 January 2010

NEW YORK, January 27, 2010 – Adspace Digital Mall Network has launched a public service campaign for the American Red Cross on 1,400 Smart Screens located throughout 105 Class A malls nationwide.       

The 15-second spot is running on the network to solicit donations for the relief effort in Haiti.  The PSA, with the iconic American Red Cross logo, states that “Haiti needs your help. Donate now,” and provides donation information and instructions.  According to the United Nations, the final death toll may never be known, but there are as many as three million survivors left homeless, many of whom have been seriously injured. 

“Adspace reaches more than 100 million people per month, making it a great mass medium for companies and organizations looking to reach people when they are away from their homes,” said William Ketcham, Executive Vice President, Chief Marketing Officer, Adspace Networks.  “Everyone wishes they could do more for the people of Haiti and we are happy to be able to support the American Red Cross’ in its relief efforts.” 

As a leader in digital place-based advertising, Adspace’s other clientele includes Sony Pictures, MTV, Nickelodeon, Universal Studios, AT&T, Ford, The Coca-Cola Company, Verizon, JCPenney, Dillard’s, Macy’s, Sephora, Procter & Gamble, TLC, H&M, General Mills, and Sprint. 

To help with Haiti relief efforts, people can make an unrestricted donation to the International Response Fund at www.redcross.org or by calling 1-800-REDCROSS (1-800-733-2767). 

About Adspace Networks, Inc.

Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital billboard network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of 1,400, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.

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