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Germany’s MDR Further Expands Chyron Portfolio

Thursday 11 November 2010

Chyron (NASDAQ: CHYR) today announced that MDR, based in Leipzig, has expanded its already extensive Chyron portfolio. The German broadcaster, a long-standing Chyron advocate, has recently added three HyperX³ graphics systems and iRB to its current infrastructure, 15 HyperX graphics systems featuring iSQ and CAMIO, and Chyron’s news graphics management solution. The systems, which provide graphics and branding for MDR’s news bulletins, are installed in the broadcaster’s state-of-the-art graphics center.

Developed in conjunction with MDR, Chyron’s iRB is a browser-based tool, allowing anyone to create, share, and manage running orders via any LAN or WAN connection. Users can easily browse and fulfill Chyron graphics and clip templates and prepare a running order ready for immediate playout without interrupting the newsroom, while streamlining the production workflow.

iSQ, Chyron’s remote monitoring and playout application, features a thumbnail display of preview and air messages, giving MDR operators the ability to play out any message on any playlist, at any time. Using the HyperX systems, the MDR operators can control independent output channels across multiple devices of MOS-generated playlists via the iSQ interface. Chyron’s CAMIO manages the distribution of assets, ensuring that all assets are available for air — with simplified playout via the iSQ interface.

The new HyperX³ graphics systems, which include Chyron’s advanced creation and playout application Lyric PRO, add to MDR’s advanced Chyron feature set and sophisticated graphics workflow.

“Germany is a very important market for Chyron, and we are delighted to announce this latest sale to MDR,” said Kevin Prince, Chyron’s chief operating officer. “Chyron and MDR have a very strong relationship built on trust and understanding, and we are very happy to once again be a part of this latest development.”

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About Chyron
As the pioneer of graphics as a service for all digital video media, Chyron (NASDAQ: CHYR) continues to define and dominate the world of digital and broadcast graphics with Web, mobile, HD, 3D, and newsroom integration solutions. Winner of numerous awards, including two Emmy® Awards, Chyron has proved itself as the undisputed leader in the industry with sophisticated graphics offerings that include Chyron’s AXIS Graphics online content creation software, HD/SD switchable on-air graphics systems, clip servers, channel branding and telestration systems, graphics asset management and XMP integration solutions, and the award-winning WAPSTR mobile phone newsgathering application, as well as digital signage. For more information about Chyron products and services, please visit the company websites at www.chyron.com , www.chytv.com and www.axisgraphics.tv. The company’s investor relations information is at www.chyron.com via the “Investors” link.