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Shamir Optical Industry Ltd. to Host Conference Call Announcing Second Quarter 2008 Earnings Results

Tuesday 12 August 2008

KIBBUTZ SHAMIR, Israel, Aug. 12 /PRNewswire-FirstCall/ -- Shamir Optical Industry Ltd. (NASDAQ: SHMR) ("Shamir") expects to issue its second quarter 2008 earnings results on Thursday, August 21, 2008, and has scheduled a conference call to discuss the results at 9:00 A.M. EDT that morning.

The conference call will be broadcast live as a listen-only webcast. To listen live, please go to http://www.kcsa.com/ approximately ten minutes before the conference call is scheduled to begin. You will need to register, and may need to download and install the required audio software. The webcast will be archived for 30 days following the call.

About Shamir

Shamir is a leading provider of innovative products and technology to the spectacle lens market. Utilizing its proprietary technology, the company develops, designs, manufactures, and markets progressive lenses to sell to the ophthalmic market. In addition, Shamir utilizes its technology to provide design services to optical lens manufacturers under service and royalty agreements. Progressive lenses are used to treat presbyopia, a vision condition where the eye loses its ability to focus on close objects. Progressive lenses combine several optical strengths into a single lens to provide a gradual and seamless transition from near to intermediate, to distant vision. Shamir differentiates its products from its competitors' primarily through lens design. Shamir's leading lenses are marketed under a variety of trade names, including Shamir Genesisâ„¢, Shamir Piccoloâ„¢, Shamir Officeâ„¢, Shamir Smartâ„¢ and Shamir Autographâ„¢. Shamir believes that it has one of the world's preeminent research and development teams for progressive lenses, molds, and complementary technologies and tools. Shamir developed software dedicated to the design of progressive lenses. This software is based on Shamir's proprietary mathematical algorithms that optimize designs of progressive lenses for a variety of activities and environments. Shamir also has created software tools specifically designed for research and development and production requirements, including Eye Point Technology software, which simulates human vision.

SOURCE: Shamir Optical Industry Ltd.

CONTACT: Roni Gavrielov, KM - KCSA Investor Relations, +972-3-516-7620,
roni@km-ir.co.il, or Jeffrey Goldberger, +1-212-896-1249,
jgoldberger@kcsa.com, or Marybeth Csaby, +1-212-896-1236, mcsaby@kcsa.com,
both of KCSA Strategic Communications

Web site: http://www.shamir.co.il/