Adspace Networks, Inc.

CONTACTS:

Anne Donohoe / Charlotte Maumus

212.896.1261 / 212.896.1269

adonohoe@kcsa.com / cmaumus@kcsa.com

 

For Immediate Release

 

CINCINNATI, July 22, 2008 – The largest in-mall digital advertising network in the country, Adspace Networks, has added the Kenwood Towne Centre to its footprint, giving shoppers in Cincinnati the best on-site editorial on deals and hot new items from top retailers in the mall.

 

Owned by Adspace Networks, Inc., the Adspace Mall Network is a national network of digital displays called “Smart Screens” located in over 100 upscale, Class-A shopping malls nationwide.

 

“Cincinnati is a very strategic location for Adspace. Besides being a top 50 DMA, it is home to our investment partner, The Walnut Group. It is also home to some of the nation’s largest consumer packaged goods companies and grocery retailers,” said Dominick Porco, chairman and CEO, Adspace Networks. “It makes sense for us to be in the backyard of these major marketers so they can see first hand the value that Adspace brings to area shoppers, retailers and advertisers.”

 

The key to the success of the network is the unique editorial environment that captures shoppers’ attention. “Today’s Top Ten” editorial features the ten hottest deals in the mall each week, and the new “Essentials” editorial focuses on what is new and innovative at the malls’ retailers. Significant mall events also receive editorial focus.

 

“One hundred million visitors are in a position to view our Smart Screens every month, nationwide, including 2 million visitors in Cincinnati, and this engaging content drives a high level of viewing,” said William P. Ketcham, executive vice president, chief marketing officer, Adspace Networks. “Nielsen Media Research confirms that about half of those visitors watch our Smart Screens, and a third of them recall specific ads.”

Cincinnati based companies have already experimented with the Adspace Mall Network, including Procter and Gamble, KAO Brands and Macy’s.

 

The Walnut Group, a Cincinnati based private equity fund, partnered with The Hauser, Davis and Tysoe Group (HDT) last year to fund the last round of financing for Adspace Networks. James M. Gould, Managing General Partner of the Walnut Group, sits on the Adspace Board of Directors, and Ronald W. Tysoe of HDT serves as a board observer. “We are excited to have one of our portfolio businesses expand into the Cincinnati market,” said Mr. Gould. “This gives us the opportunity to showcase the media power and efficiency of the Adspace Mall Network to our many friends and colleagues in this great city, which is a ‘win-win’ for all.” 

 

Kenwood Towne Centre is Cincinnati’s premier destination for a unique shopping experience. Located in the beautiful Kenwood section of Cincinnati, it is inside the I-275 loop and easily accessible from anywhere in the Cincinnati area. “We are pleased to have the Adspace Smart Screens installed at Kenwood,” noted Wanda Wagner, Senior General Manager. “The ‘Today’s Top Ten’ and ‘Essentials’ content provide great value to our shoppers and tenants alike, and the Smart Screens also give us a great medium to communicate to our visitors the big events going on at Kenwood Towne Centre.” 

Adspace is now in the top 39 DMAs, and has attracted over 100 national advertisers, including, MTV, Geico, H&M, Esteé Lauder, Ford Motor Company, AT&T, CBS, NBC, Fox Home Entertainment, Lionsgate, Microsoft, and many more.

 

Adspace Networks, Inc. www.adspacenetworks.com owns and operates the Adspace Digital Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.