Adspace Networks, Inc.

CONTACTS:

Anne Donohoe / Christa Conte

KCSA Strategic Communications

212.896.1261 / 212.896.1238

adonohoe@kcsa.com / cconte@kcsa.com   

 

For Immediate Release

 

NEW YORK, August 13, 2008 – Adspace Networks is taking in-mall digital signage to new heights with the launch of “Essentials,” the latest editorial program for shoppers that showcases the best of fashion, retail and cosmetics.

 

The new program is a collection of seasonal items selected by Adspace’s Editorial Director Warren Christopher. Presented on Adspace’s network of 1,400 Smart Screens in more than 100 Class-A malls, “Essentials” is an integral part of the network’s editorial

content, and is designed to attract mall shoppers with highlights that engage and inform.

 

“With the ability to reach more than 100 million consumers per month, we are bringing the latest fashion and retail trends right to the point-of-purchase,” said Warren Christopher of Adspace Networks. “Today, mall shoppers know that if they watch an Adspace Smart Screen for just a few minutes they will get great deals throughout the mall in our Today’s Top Ten program. Now, in addition to Today’s Top Ten, Adspace will be offering a unique editorial platform to maximize the shopping experience.”

 

 “Warren’s background in publishing, print and luxury retailing makes him the ideal person to help us create an editorial package that will both entertain and assist consumers with their shopping experience,” said Dominick Porco, chairman and CEO, Adspace Networks. “Adspace’s mixture of content and advertising in combination with the Class A malls that our network is in makes for the perfect formula to please retailers and advertisers as well as enhance the mall shopping experience for consumers.”

 

In a 2007 Nielsen study, 47 percent of shoppers said they viewed the Smart Screens, and average commercial recall was 34 percent. Further, 77 percent of Adspace viewers agree that the Smart Screens are a good thing for malls to offer their customers, and 80 percent said they would look at them on their next visit. 

 

Adspace Networks, Inc. www.adspacenetworks.com owns and operates the Adspace Digital Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.