Adspace Networks, Inc.

CONTACT: 

Anne Donohoe / Christa Conte

KCSA Strategic Communications

212.896.1261 / 212.896.1238

adonohoe@kcsa.com / cconte@kcsa.com

 

For Immediate Release

 

 

           

NEW YORK, February 25, 2008 – The Adspace Mall Networks’ “Today’s Top Ten” program now boasts more than 450 participating retailers, which represents doubled growth from participating retailers in 2006. Adspace anticipates that number to continue to grow as the network rollout continues.

 

Adspace Networks, operator of the country’s largest in-mall digital video advertising network, called the Adspace Mall Network, showcases the 10 best sale items offered by retailers that day through the “Today’s Top Ten” program. This program allows the mall’s retailers to compete to be featured on the digital displays, known as the Smart Screens, by submitting their best deals including original prices and total savings.

Adspace’s own professional consumerists choose the 10 best sale items to run on the Smart Screens in each mall. Adspace then produces a free 12-second spot for each selected offer, and incorporates the 10 spots into its six- minute loop of content and advertising. In a given week, there are over 1,000 “Today’s Top Ten” spots running on the network.

 

Adspace research shows that 80 percent of people who visit a mall at least once per month felt that special values offered by retailers in the mall that day were important, ranking number one by far among other programming alternatives such as news and weather.

 

“Our ‘Today’s Top Ten’ on-air content is what shoppers want to see in the mall environment,” said Jeff Jensen, president, Adspace Networks. “This content saves people time and money and is the driver of our strong viewership, as was recently confirmed by Nielsen.”

 

In a 2007 Nielsen study, 47 percent of shoppers said they viewed the Smart Screens, and average commercial recall was 34 percent. Further, 77 percent of Adspace viewers agree that the Smart Screens are a good thing for malls to offer their customers, and 80 percent said they would look at them on their next visit. 

 

Currently, the Adspace Mall Network is reaching more than 100 million shoppers each month, on over 1,300 screens in 102 malls nationwide. Some major national brands that have utilized Adspace’s “Today’s Top Ten” program include JCPenney, Helzberg Diamonds, Macy’s, Sephora, Barnes & Noble, New York & Company, H&M, Charlotte Russe, Ann Taylor, Sharper Image and Dillards, among many others.

 

Adspace Networks, Inc. www.adspacenetworks.com owns and operates the Adspace Digital Mall Network, the largest in-mall digital video advertising network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of over 1,300, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screen displays show programming which combines a mix of the top ten sale items in the mall, mall events, and local and national advertising. The network reaches 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.