Titan Worldwide
FUZE Heads to the Hamptons This Summer to Promote New Plastic Bottles with Titan Worldwide
Tuesday 15 July 2008
Media Contacts:
Christa Conte / Charlotte Maumus
KCSA Strategic Communications
212.896.1238 / 212.896.1269
cconte@kcsa.com / cmaumus@kcsa.com
For Immediate Release
FUZE Heads to the Hamptons This Summer to Promote New Plastic Bottles with Titan Worldwide
FUZE-Wrapped Taxis Provide Summer Hamptons Guests with Free Samples
NEW YORK, July 15, 2008 – FUZE beverages are heading to the Hamptons for the summer months to promote Fuze’s new plastic, recyclable 18.5 oz bottles with product giveaways and taxis wrapped with FUZE advertising through a partnership with Titan Worldwide.
The campaign started Memorial Day and is running until Labor Day. Titan Worldwide, one of the largest Out-of-Home advertising companies in the world, together with FUZE wrapped five Hometown Taxis to make it look just like the eye-catching shrink label that the company is known for. FUZE, the non-carbonated beverages that are infused with essential vitamins and minerals, will supply coolers full of product complementary to passengers on board the wrapped taxis.
“The Hamptons are a great venue to launch our new plastic bottles. Because the bottles are lighter and more portable, they are great alternatives to our glass bottles when you’re out at the beach,” said Brenda Goldblatt, FUZE Media Manager. “Partnering with Titan Worldwide gives us full exposure to weekenders and consumers who are on vacation. We are increasing awareness of the product and allowing consumers to try it on the spot by providing healthy refreshment– it’s the perfect combination.”
The beverages supplied in the taxis will sport a new plastic shell but with the same shape and appeal of the traditional glass bottles. FUZE will also supply cases of product to beach houses in return for feedback on the flavors and new distribution ideas.
“This campaign is the perfect way to reach consumers while they are outside and traveling during the summer months,” said Don Allman, CEO, Titan Worldwide. “Titan is all about finding innovative new ways to reach target audiences for our advertisers and to take Out-of-Home to new levels.”
About FUZE
Since 2001, FUZE Beverage, LLC. has been reinventing beverage industry standards by introducing non-carbonated vitamins and mineral enhanced beverages infused with quality ingredients and exceptional taste. FUZE is stocking supermarkets and convenience stores with healthy beverage alternatives: Slenderize, Refresh, Green and White Teas, and the Vitalize line. Visit www.drinkfuze.com for more information. “Drink Positive. Do Positive.”
About Titan Worldwide
Founded in 2001 by advertising industry veterans William Apfelbaum, Chairman, and Donald Allman, CEO, Titan Worldwide is a full service, global media company specializing in Out-of-Home advertising
Titan Worldwide provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, roadside billboards, telephone kiosks, experiential opportunities, street banners, shopping malls, supermarkets and trestles. It also leads the way in the development and successful introduction of market leading digital platforms. Titan Worldwide furnishes global, national and local clients with creative media solutions in the world's top markets including the United States (New York, New Jersey, Boston, Chicago, Los Angeles, San Francisco, Philadelphia, Seattle and Minneapolis/St. Paul), Canada, The Republic of Ireland and the United Kingdom.
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