Titan Worldwide
TITAN WORLDWIDE SELECTS KCSA STRATEGIC COMMUNICATIONS AS PUBLIC RELATIONS AGENCY OF RECORD
Tuesday 08 January 2008
CONTACT: Anne Donohoe/ Henry Feintuch
KCSA Worldwide
(212) 896-1261 / (212) 896-1212
adonohoe@kcsa.com / hfeintuch@kcsa.com
For Immediate Release
TITAN WORLDWIDE SELECTS KCSA STRATEGIC COMMUNICATIONS AS PUBLIC RELATIONS AGENCY OF RECORD
NEW YORK, January 8, 2008 – The world’s largest privately held outdoor advertising sales company, Titan Worldwide, has selected KCSA Strategic Communications as its public relations agency of record.
Titan Worldwide picked KCSA to help it gain recognition in current and new geographic markets as well as for support in introducing new products and services.
Led by advertising industry veterans Chairman William Apfelbaum and President and CEO Donald Allman, Titan Worldwide is a rapidly growing out-of-home advertising company, providing sales, marketing and maintenance of transit, billboard, wallscape, telephone kiosk, street banner, shopping mall, supermarket and construction bridge advertising.
“Titan Worldwide has a very aggressive growth strategy. In six years, we’ve opened up 10 major U.S. markets, as well as select markets in Canada and in Europe, and we are outperforming our predecessors in these markets by double digits,” said Mr. Allman. “As we continue to increase sales and expand into new markets, we need a full-service agency partner that knows the advertising and out-of-home space and can keep pace with our rapid growth.”
Titan Worldwide is the latest addition to KCSA’s advertising and media practice, a group formalized earlier this year and headed up by Managing Director Anne Donohoe. Clients in the group include Arbitron, Adspace Networks, Ecast, AdPack USA, Linkstorm and 3rd Dimension Technologies.
KCSA worked with Mr. Apfelbaum and Mr. Allman when they took over the then struggling outdoor company TDI in 1989. KCSA remained on board until 1996 when TDI was sold to Infinity Broadcasting and up until the time the company was sold again to Westinghouse/CBS, now operating under the CBS Outdoor name.
“Together, Mr. Apfelbaum’s and Mr. Allman’s business and sales acumen are legendary,” said Henry Feintuch, managing partner, public relations, KCSA. “They were able to turn TDI from a company with $100 million in sales to one with more than $800 million in revenues. There is no doubt in anyone’s mind that Titan Worldwide is on track to repeat that success and emerge as one of the major transit and outdoor advertising companies in the world.”
About Titan Worldwide
Titan Worldwide is a full service, global media company specializing in Out-of-Home advertising. Founded in 2001 by advertising industry veterans William Apfelbaum, Chairman, and Donald Allman, CEO, Titan Worldwide is the premier advertising sales organization in the business.
Titan Worldwide provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, roadside billboards, telephone kiosks, experiential opportunities, street banners, shopping malls, supermarkets and trestles. It also leads the way in the development and successful introduction of market leading digital platforms. Titan Worldwide furnishes global, national and local clients with creative media solutions in the world's top markets including the United States (New York, New Jersey, Boston, Chicago, Los Angeles, San Francisco, Philadelphia, Seattle and Minneapolis/St. Paul), Canada, The Republic of Ireland and the United Kingdom.
About KCSA Strategic Communications
Now in its 39th year, KCSA Strategic Communications (www.kcsa.com) is the only corporate communications firm in the nation that integrates investor relations, public relations and marketing services. The firm’s customized programs and strategic counsel create communications solutions for public and private companies allowing them to effectively reach their desired audiences and achieve their business marketing goals. KCSA is a founding partner of ECP Global (www.ecpglobal.com), an international alliance of premier independent communication consultancies.
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