Adspace Networks, Inc.
Adspace Debuts Annual Holiday Gift Guide On National Digital Mall Network
Tuesday 02 December 2008
CONTACT: Christa Conte / Charlotte Maumus
KCSA Strategic Communications
212.896.1238 / 212.896.1269
cconte@kcsa.com / cmaumus@kcsa.com
*Images available upon request.
For Immediate Release
ADSPACE DEBUTS ANNUAL HOLIDAY GIFT GUIDE ON NATIONAL DIGITAL MALL NETWORK
Company Highlights Holiday Essentials With Tips For Mall Shoppers
NEW YORK, December 2, 2008 – Between cooking and cleaning, wrapping and caroling, who doesn’t want a little extra help with their holiday shopping? With the launch of the 2008 Holiday Essentials Gift Guide, Adspace Networks is easing consumers’ shopping woes with tips on the latest retail and fashion items on its digital billboards in malls nationwide.
Launched earlier this year, “Essentials” is a collection of seasonal items selected by Editorial Director and fashion and beauty expert Warren Christopher. In time for the holiday rush, the 12 new editorial segments are featured now through December 31 on Adspace’s national network of Smart Screens. Some of the featured products include items from Samsung, GOLDTOE, Origins, Gordon’s Jewelers, GUESS, Movado, Godiva Chocolatier, American Eagle Outfitters, aerie and Clinique.
“The 2008 Holiday Essentials is the debut of our annual gift guide. We want to give shoppers some smart, fun and affordable gift ideas that won’t break the bank,” said Mr. Christopher. “Different from our Today’s Top Ten content, which shows shoppers the top sales promotions in the mall, Essentials highlights the trends of the season and offers gift ideas.”
The editorial content is reminiscent of a trend-watch page in a consumer fashion magazine, only it has dynamic and engaging audio and visual elements. Complete with fun, creative tips that embrace the holiday spirit, Adspace’s Holiday Essentials integrate helpful product information and shopping tips. The use of iconic holiday phrases throughout each segment captures the essence of the holiday season.
“While we know that people are going to be incredibly budget-conscious this holiday season, we also wanted to make sure that they are aware of some new items that represent a great value,” continued Mr. Christopher. “There is something for everyone on the shopping list, including men, women and children, in our Holiday Essentials Gift Guide.”
With over 100 million consumers expected to visit Adspace malls this holiday season, the network offers an efficient way to cost-effectively navigate the mall while keeping up with the latest trends and styles of the season.
To find a mall near you visit: http://www.adspacenetworks.com/locations.php
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital billboard network in the country. Currently located throughout more than 100 Class A malls across the United States, the network consists of 1,400, eight and nine-foot-tall plasma screens- called “Smart Screens.” The Smart Screens display show programming which combines a mix of the top ten sale items in the mall, the hottest seasonal items available, mall events, and local and national advertising. The network reaches over 100 million affluent (source: Directory of Major Malls®) consumers each month, and is particularly effective at reaching teens, young adults, and women. Adspace is also a charter member of the Out-of-Home Video Advertising Bureau (OVAB), an organization that will help provide standards and best practices for the burgeoning out-of-home video advertising industry.
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