Titan Worldwide
Titan Worldwide Brings Experiential Expertise to American Marketplace
Monday 02 March 2009
Media Contacts:
Anne Donohoe / Charlotte Maumus
KCSA Strategic Communications
212.896.1261 / 212.896.1269
adonohoe@kcsa.com / cmaumus@kcsa.com
For Immediate Release
Titan Worldwide Brings Experiential Expertise to
American Marketplace
NEW YORK, March 2, 2009 – “I just saw the coolest thing in Grand Central Station…Here, I’ll text you a picture of it!” How much would marketers pay to hear that from consumers?
Titan Worldwide, best known for its Out-of-Home work in transit advertising here in the U.S., has emerged as a leader in the U.K., Ireland and Canada for their Experiential work. Londoners, for example, were treated to a shave, Sweeney Todd style (sans the blood), in a recreated barbershop in the Victoria and Liverpool Street Stations for the promotion for its theatrical debut. In another example, the Yellow Pages helped Torontonians find local businesses by bringing their popular television creative to life. Twelve-foot-high, bright yellow “darts” crashed onto five high-traffic locations throughout the downtown core of the city. Each dart displayed a targeted message pertaining to the location.
Today, with camera phones, YouTube and blogging, experiential advertising can quickly morph into word-of-mouth and viral campaigns, rapidly elevating a brand and inserting its message into the mainstream culture.
“Experiential advertising is an opportunity to build a brand bubble around consumers in ways that complements their current marketing and advertising efforts,” said Don Allman, President and CEO, Titan Worldwide. “Companies have had great success in creating excitement around a well-executed experiential program. We have tremendous success in Canada and the U.K. and we are looking to replicate that success here in the States.”
In New York, commuters will be able to interact with brands in Grand Central Terminal and various commuter parking lots along the Metro-North and Long Island Rail Road lines.
“Experiential is a great way to integrate consumers into a campaign,” said Mr. Allman. “We find that campaigns that use several touch points throughout a given city have the best chance at success. If someone were to see an installation at Grand Central station, it would make sense for that marketer to carry that momentum forward by using supporting media such as a station saturation or Titan’s interior car cards in Metro-North or LIRR trains.”
About Titan Worldwide
Titan Worldwide is a full service, global media company specializing in Out-of-Home advertising. It is the biggest Transit advertising company in the world.
Titan Worldwide provides sales, marketing, creative, research and maintenance of advertising on bus, rail, bulletins, roadside billboards, telephone kiosks, experiential opportunities, street banners, shopping malls, supermarkets and trestles. It also leads the way in the development and successful introduction of market leading digital platforms. Titan Worldwide furnishes global, national and local clients with creative media solutions in the world's top markets including the United States (New York, New Jersey, Boston, Chicago, Los Angeles, San Francisco, Philadelphia, Dallas, Seattle and Minneapolis/St. Paul), Canada, the Republic of Ireland and the United Kingdom.
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